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MANAGING A CREATIVE START-UP BUSINESS IN AFRICA


In Africa, the way business is conducted is quite rigorous because one is literally up against a lot. Talk about high illiteracy rates, poor infrastructure like power supply, access roads, multiple taxation, etc -  the list continues.

The mere decision to embark on a journey of entrepreneurship frightens most Africans to their bones. Parents are more often than not alarmed at a decision by their ward(s) to tow this unfamiliar and unpredictable path. It is usually a sore topic to discuss in family meetings and is a phenomenon usually associated with people who are not able to secure white collar jobs.

But where are the jobs??
Are there enough jobs in the world to go round everyone??